Your automated marketing team — it researches topics, writes content, and queues it for your approval every week. You stay in control. BD does the heavy lifting.
This loop runs every week — automatically.
BD uses your profile to write content that sounds like you — your voice, your niche, your customers. A complete profile is what separates generic content from content that actually converts.
Your Health Score (shown on your dashboard) measures how complete your profile is. At 70+, your content engine runs at full power.
Make sure to fill in:
An avatar is your ideal customer — the specific person you most want to reach. BD uses your avatar to write content that speaks directly to their fears, goals, and language.
Without an avatar, content is written for "everyone" — which means it resonates with no one. One avatar is enough to start.
Once your profile and avatar are complete, BD runs every week on its own. Here's what the week looks like:
Builder and Done-For-You plans also run a Hot Topics Scanner (Monday 6AM) and Competitor Intelligence Monitor (1st of each month) that automatically feed into your queue.
Every week, BD generates a batch of content and places it in your review queue. Your job is to review it, not write it. Each piece takes 1–2 minutes.
Aim to review within 48 hours of Monday so your publishing calendar stays full.
Go to Content Queue →The content calendar shows everything scheduled for the month — green days have published content, orange days have approved-but-pending content.
Questions? Email rob@businessdetonator.com